Skånetrafiken – Infotainment

In 2020 Skånetrafiken updated their app and added new features. To market these new features these four infotainment movies were created to both inform and guide users to finding the new features in the app.

Livekarta

(Live map)

Skånetrafiken's app added the feature to view busses and trains in real time. In this ad the user is taken through the process of finding and using this feature.

Låna ut biljetten

(Lend your ticket)

Skånetrafiken added the option to lend your (digital) monthly ticket to someone else through the app. This ad showed how to find and use this feature.

Bevaka din resa

(Monitor your journey)

Skånetrafiken added the feature to monitor journeys and get notified if there were any issues or delays ahead of time.

Tillsammansrabatt

(Together discount)

This video was made to highlight how you would be given a discount by travelling together with others. It goes through the process of purchasing tickets and shows where you can see the discount.